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Orange Broadband UK
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Orange Broadband - Broadband Starter
Perfect package if you are new to Broadband. Get
up to 1MB speed. With a comprehensive range of
security benefits to protect you, your PC and your
family against identity theft, spam email,
pop-ups, viruses and hackers. All for just £14.99
a month.
Orange Broadband - Broadband Max
Broadband Max is perfect if you are heavily into
your gaming and downloading. With up to 8MB
(depending on where you live) you can injoy super
quick downloads. Also comes with with a
comprehensive range of security benefits to
protect you and your PC. All for just £27.99.
Orange Broadband - Broadband Plus
Broadband Plus is perfect for the average or above
average user. With up to 8MB (depending on where
you live) you can enjoy super quick downloads.
Also comes with with a comprehensive range of
security benefits to protect you and your PC. All
for just £17.99 a month.
In the UK, Orange has come under pressure from
customers to improve the Customer Services
department due to many reports of poor existing
customer services and expensive mobile contract
upgrades compared to previous years, other mobile
phone networks and Orange's deals for new
customers. In response, an advertising campaign
was run to re-enforce the company's commitment to
customer service, although many existing customers
are still not convinced, which has lead to many
moving to other mobile phone service networks.
Campaigns have also been run to advertise the new
3G service and featured public faces such as Elton
John and Stephen Fry. Jane Copland has been the
voice of Orange since the company's early years.
At the cinema
At many cinemas across the UK, advertisements for
Orange are shown directly before the film,
normally after any other adverts and film trailers
- the so-called "gold spot". The adverts feature
short sketches involving various celebrities
(including the current advert with Steven Segal
and previous adverts with Sean Astin, Patrick
Swayze, Carrie Fisher, Roy Scheider, Spike Lee,
John Cleese, Alan Cumming, Verne Troyer, Daryl
Hannah, Ewan MacGregor and Darth Vader) all
pitching their crackpot film ideas to the
imaginary Orange Film Funding Board.
Throughout the sketch, the orange Executives
(including Brennan Brown and Steve Furst)
manipulate the idea into film which promotes
Orange through product placement; the catch line
is "Don't let a mobile phone ruin your movie.
Please switch it off.".
On television
The ongoing campaign to improve Customer Service
now takes the form of Brennan Brown's Mr Dresden,
as well as Steve Furst's character working
alongside a Japanese wise-man. An ongoing joke is
the wise-man offering little advice at all, and in
fact insulting Mr Dresden, while it is Steve
Furst's character giving the ideas, as a supposed
translation of the wise-man's words. Though
recently the duos commercials have not appeared on
television, and have been replaced by a rather
different commercial identity to try to create a
more personal link with the customer. The duo will
still appear in the cinema. This has resulted in a
better image for Orange recently. |
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